Funk Futures Partners with Enrich Analytix to Help Upstream Operators Make Smarter Asset Development Decisions

Partnership supports the growth of AssetOpt, a workflow-driven platform that enables operators to optimize development planning, improve collaboration, and maximize asset performance

Houston, Texas — August 12, 2026 — Funk Futures today announced a strategic partnership with Enrich Analytix to accelerate commercial growth of AssetOpt, the company’s integrated platform for asset evaluation, development planning, and cross-functional decision support within upstream oil and gas organizations.

During this critical time in the Oil & Gas industry where Tier 1 acreage is limited and capital discipline is paramount, operators, from start-ups to majors, are increasingly looking for technologies that simplify complex technical workflows, strengthen collaboration between disciplines, and provide greater confidence in development planning.

AssetOpt was developed by the Enrich Analtix team to meet that need born out of their own hands-on experience, by bringing together engineering, geology, reservoir analysis, financial evaluation, and development planning into a single, integrated workflow. Rather than relying on disconnected technical workflows and costly technologies, AssetOpt enables multidisciplinary teams to evaluate opportunities within a single collaborative environment.

Built by a team with a history of successful exits, AssetOpt reflects the real-world challenges operators face every day. The platform integrates seamlessly with existing industry data sources and internal systems, allowing organizations to enhance their current workflows while accelerating the evaluation process.

Through the partnership, Funk Futures will provide enterprise business development, executive relationship management, strategic account development, and commercial growth support focused on expanding adoption of AssetOpt across upstream operators throughout North America.

“First things first, Michael and Dicman are kind, thoughtful, and brilliant technical leaders in our industry. I love that they have taken their learnings from private equity backed start-ups that require nimble technology and collaboration and turned that into a well thought out software package.” said Jeremy Funk, Founder and CEO of Funk Futures. “While the initial thesis was to support smaller entities, we are seeing some of the largest operators gravitate towards AssetOpt. We are excited about supporting their early growth in the North American market."

“AssetOpt was built to simplify one of the most complex parts of upstream operations—evaluating and planning asset development,” said Mike Newberry, CEO & Co-Founder at Enrich Analytix. “By bringing critical technical workflows into one platform, we're helping operators collaborate more effectively, reduce uncertainty, and make better decisions throughout the development lifecycle. Partnering with Funk Futures gives us the opportunity to expand our reach and connect with organizations looking to modernize how they evaluate and optimize their assets.”

This partnership reflects the growing demand for technologies that improve collaboration, strengthen development planning, and enable more confident operational decisions across the upstream oil and gas industry.

About Enrich Analytix

Enrich Analytix develops workflow-driven software solutions for the upstream oil and gas industry. Its flagship platform, AssetOpt, helps operators evaluate assets, optimize development planning, and improve operational decision-making through integrated engineering, geology, and financial workflows.

About Funk Futures

Funk Futures is a growth and operations-focused firm that partners with companies to build the systems, structure, and execution discipline required to scale. The firm supports organizations across sales operations, business development, and internal operations, helping leadership teams move from reactive execution to structured, repeatable growth.